Should You Build a Private Blog Network in 2017?
For starters – what the heck is a private blog network anyway?
A PBN (short for Private Blog Network) is a network of websites that you control or own to push a money site to the top of the search rankings.
This is according to Derek Pierce’s How to Create a Private Blog Network
These sites can be a collection of Web2.0 sites or can be domains that you actually own.
But you may be wondering – does it really work?
After all, Google has made attempts to drop the ban hammer on anyone using a PBN according to SERoundtable
Here’s the deal though…
In times past, anytime Google has made an attempt to create a “sky is falling scenario”, then that is the very thing that works.
And here at Phoenix Drive, we’ve seen the positive movements from Link Networks, not only for our personal sites but also client websites.
How Do I Get Started Using Link Networks?
For starters, it’s not something I’d advise buying on Fiverr.
Buying from the wrong provider can result in negative impacts on your rankings and more frustration than you can imagine.
The best thing to do is contact our team here at Phoenix Drive for a recommended list of PBN providers.
Or better yet, learn to build these on your own for quality control.
That’s the only way to completely determine what’s going to link to your sites or clients websites.
Internally, we rarely use links outside of our own networks.
What should you look for when setting up a Private Network?
The basis comes from finding quality domains.
If you fail to do this, your link network is of little value.
We’ve seen many that don’t understand what they’re looking at.
Many will focus on how brandable the domain is or how closely relevant the domain is to their niche.
These factors are meaningless.
The only and I mean the only thing you should evaluate when looking for PBN domains is the quality of links.
What Should I Avoid is a better question to ask?
Since PR has lone been gone, multiple versions of metrics have popped up.
Some of these include ahrefs, majestic, and moz.
Currently, the most reliable of these metrics to determine a domain’s value in the marketplace is Ahrefs domain ranking.
The reason is simple.
In countless testing, Ahrefs finds more links than any other provider.
So, with that being said – who’s data are you going to trust more?
That’s right Ahrefs.
But that’s only one part of the equation (the value of the domain).
Next, we’ve got to look at the following…
Grab your domain you’re thinking of buying and drop it in the Wayback Machine to see what the domain looked like before you pick it up.
If it looks anything like spam or an old PBN, then you need to just move on.
Finally, let’s dig into the backlinks
What’s linking to the site?
What anchors are they using?
How many links are pointed?
How many domains are linking?
Are the links still active?
These are just a few of the questions, you’ll need answers to when analyzing a PBN domain.
Now, after you determine that you’ve found a winner, it’s all about setting up the domains to hide their identity and remove any and all footprints.
First, you’ll need to fake the info using the Fake Name Generator.
Next, setup hosting using multiple ip addresses.
You can do this using Bulk Hosting, Hostnine, or Easy PBN
Finally, post frequently and include your links to look natural.
I hope you enjoyed this post – share it, and comment.
